Sunshine Quarterly – an editorialised end of year review
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Sunshine Quarterly – an editorialised end of year review

Highlighting the talkability of Sunshine agency’s culture-led creative work via magazine format showcase

Fast establishing itself as a creative agency to watch through its knack for getting people talking with its culture-led, purpose-driven campaigns, the leadership team at Sunshine set me the challenge of creating an editorially led end-of-year review which would reflect the relevance, dynamism and creative approach of the business.

Working alongside colleagues on the strategy and creative teams, we pulled together an inspiring, pithy overview of the best-in-class work, ranging from Chime for Change for Gucci to the Skype Collaboration Project with Victoria Beckham, to The Power of Girl for Girl Effect Foundation. We utilised recognisable editorial conceits to convey the maverick attitude and diversity of work, pulling it together with a clear Sunshine aesthetic and tone of voice.

Editorial Direction, Marketing Campaign, Tone Of Voice