Sleek MakeUP Colour Carnage campaign
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Sleek MakeUP Colour Carnage campaign

Date

October 07, 2019

Category
Creative Direction, Digital Campaign, Point of Sale Campaign, Talent Direction
Tags
beauty, Makeup, music

Singer-songwriter Amun helps launch full-impact colour collection

Digital campaign to launch Sleek MakeUp limited edition colour collection and new Lip Laminates. Building on our platform celebrating Sleek fans and the inspiration that they find in the city, and the creativity of colour and the products, we created a narrative that explored how colour is an essential element of self-expression, and reflected the cacophony of colour in urban environments.

Continuing our commitment to amplifying diverse voices, we worked with Sony Music to feature rising singer-songwriter Amun, who starred in our Refinery29 X Sleek MakeUP doc series Off the Record. Alongside her story, we also street cast two women who are earlier in their creative journey, and invited them to share their experience.

Credits:
Talent: Amun, Ocean, Shenay
Creative Team: Chemmie Squier, Kelsey Freeman
Senior Producer: Nadia Correia
Creative Lead: Emily Fleuriot
Photographer: Sophie Rose
Makeup Artist: Abbie May
Stylist: Gemma Swan

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