Botanics Brand Films – Live In Your Element
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Botanics Brand Films – Live In Your Element

Creating an evocative brand world that conveys Botanics values and how nature nourishes mind, body and soul

One of the first high street organic skincare brands, Botanics was in the process of revitalising its brand identity and reminding customers of its long-held natural credentials. We were challenged to create a suite of AV assets that would convey the Botanics brand world and values, and how nature is a necessity for wellbeing, as well as great skin – both owing the efficacy of the brand’s plant-based ingredients and the evidence that reducing anxiety can improve skin overall.

Tapping the burgeoning trend for revisiting nature-based spiritual beliefs, and the truth of the brand’s urban audience seeking green spaces and moments of calm in a busy lifestyle, we created a strategic platform for Botanics – Live In Your Element. Embedded in the idea that nature is essential for wellbeing, this platform allowed us to diversify campaigns and content for Botanics, while keeping a clear red thread that united all outputs. We created a series of brand films in various iterations that allowed us to speak to the holistic brand message, as well as pivot to highlight the various product categories within the Botanics range.

Creative Leads and Film Direction: Amelia Bowe and Sheena Brobbey

Creative Director (WBA): Emily Fleuriot

Cinematographer: Nathalie Pitters

Art Department: Jennifer Kay

Styling: Chelsey Clarke

MUA: Polly Mercer

Hair: Maki Tanaka

Brand Campaign, Creative Direction, Digital Campaign, Team Management
beauty, brand, refinery29, skincare, wellbeing