Lipton Ice Tea “Spill the Tea”
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Lipton Ice Tea “Spill the Tea”

“Spill the tea”, directed by Kevin Morosky, our through-the-line campaign for Lipton Ice Tea (digital, social, TVC tag) to launch limited edition bottles and platform game, delivered +21% YoY sales uplift; highest sales volume & value ever, +86% benchmark, Meta; +78% benchmark, Snapchat.

Having previously concepted and delivered two high-performing animated digital and social campaigns for Lipton Ice Tea limited edition ‘Chatty Smile bottles’, we successfully pitched a new concept for summer 2022.

The popular beverage brand had developed a platform game ‘Truth or Dare’, to bring the sunshine and add value to their audience’s connection moments. Our solution was to bring to life the way it feels when you’re immersed in the moment with friends – in a space of joy and safety.

Working with creative director Kevin Morosky and production agency Crispy Biscuit Films, we created a suite of social-first shorts featuring a diverse and representative cast of creators enjoying summer moments.

Director: Kevin Morosky
Creative Director (Redwood): Emily Fleuriot
Producer (Crispy Biscuit Films): Michael Buckman
Business Director (Redwood): Justin Hyde
Creative Copywriter: Precious McCarthy
Senior Designer: Sam Cox
Illustration & Motion Designer: Harkiran Kalsi
Illustration & Junior Designer: Simran Gurung

Brand Campaign, Creative Direction, Digital Campaign, Talent Direction